Google Changed Their Search Numbers

After seeing a post by Carrie at Working Towards Home and doing a little searching, it has been revealed that Google has changed how they display the volume of searches in their external tool. Apparently, it is now showing only searches on Google itself and doesn’t include its search partners, as it did before. The numbers I am seeing now are just shocking and I am really irritated. I bought dozens of domains based on this tool and most of the costume domains I bought now appear to be utter crap. I now have 21 of 31 costume sites ranking on page 1 or 2 but I’m not seeing the traffic I was expecting. Now I understand why. Micro Niche Finder is still pulling old numbers, I think (probably still accessing the old interface of the tool instead of the new one). So the discrepancy in search numbers is very apparent.

I have several costume domains that were showing thousands of searches a month and now are showing only a few hundred. Terribly disappointing to know I’ve wasted my time on these sites. I can’t rely on Google of course to make sure that I make money but it sure is frustrating with this major game-changer.

Here are some examples, all using EXACT numbers. One site I have was 14,800 local and 12,100 global and now is 1900 and 1000!!! Another one used to be 8,100 local and 6,600 global. Now it’s 390 and 260 respectively. Damn! Now only 8 of my 31 domains are even showing over 1000 a searches a month. The rest are all under 1000 (and they used to be several thousand).

This is actually reflecting what I was seeing in my traffic and sales so at least I understand better what is happening. I am going to focus my efforts now on those 8 sites to get them ranked as highly as I can. We are closing in on just a month before Halloween so hopefully I will get a little something for my effort. I was hoping for $2000-3000 but maybe $1000 is more likely. That sucks. I am at about $150 for September for costume sales so I guess we will see.

This also means I need to reevaluate my other niche sites. I didn’t get through all my domains but at least the top two money makers (historically, not lately!) didn’t show as dramatic of a decrease. Maybe this means I can get rid of some domains that don’t have much potential.

Well, I’m sure some of you will be just as depressed as me but I guess all we can do is keep moving forward and hope that these new numbers reflect reality a bit better so our new projects will take off and be successful!

Here are a couple of forum threads on this topic I found if you want to read more:

Google Adwords Blog

What are your thoughts on this? Did you see major decreases like I did?

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